Frustration-Free Packaging
It’s strange to see all the concepts we talked about in primary school (read: elementary school) becoming mainstream years later. Recycling, global warming, package reduction; at the time we were so frustrated because the adults didn’t care.
Whether you see this as a landmark in environmentally-friendly packaging or whether you believe the spin and see it as a user experience improvement, isn’t it nice that it’s both?
The Frustration-Free Package (on the left) is recyclable and comes without excess packaging materials such as hard plastic clamshell casings, plastic bindings, and wire ties. It’s designed to be opened without the use of a box cutter or knife and will protect your product just as well as traditional packaging (on the right). Products with Frustration-Free Packaging can frequently be shipped in their own boxes, without an additional shipping box.
Chris Clark is an interaction designer in Vancouver, BC. Chris hits the Twitter like Sonny hits trees, and rumor has it he likes Piña Coladas and getting caught in the rain.
This link and the associated commentary were first published here on November 3, 2008.